The most transparent Pricing Optimization Software for Brands on marketplaces
Empower your brand team with an AI-based co-pilot that analyzes sales, ads, competitors, and recommends the optimal price with guaranteed gains
Sales drive engagement. Pricing builds a business.
Data-driven pricing decisions help to make business profitable
Pricing is a critical aspect of business, as it directly impacts sales performance and customer value perception. To address this, we have developed a sophisticated pricing engine that gathers and analyzes billions of data points. This tool presents the information on a dashboard, ensuring you have full control over pricing decisions and their outcomes.
Pricing performance dashboard
Replace spreadsheets with a Pricing Dashboard
A modest 1% increase in price can lead to a significant 8% boost in profitability . It's clear that varying prices can significantly impact both your revenue and profit margins. However, determining the optimal price could require extensive analysis, involving thousands of calculations. Alternatively, a single integration with Holocene provides a comprehensive overview, allowing you to identify the price point that maximizes sales velocity, revenue potential, profit uplift, click-through rate, and conversion optimization.
AI co-pilot at your service
Billions of data points that make Pricing strategies work like a charm
Reprices with confidence
Price Elasticity of Demand
Increasing prices is often seen as a risk, with concerns about potentially missing market demand. Holocene's AI-powered assistant recognizes that reducing prices may not always be the optimal strategy. Should the current pricing undervalue the product offering, an adjustment upwards could enhance both revenue and profitability. Holocene provides precise guidance on whether a price increase is advisable and estimates the potential profit uplift.
Keeps competitors close
Competitors radar
Holocene's AI-powered assistant examines historical sales data from hundreds of products across marketplaces to identify competitors that directly influence your sales, ensuring they are monitored closely. Consequently, any price adjustments made by competitors prompt an immediate response from Holocene.
Keeps competitors close
Competitors radar
Holocene's AI-powered assistant examines historical sales data from hundreds of products across marketplaces to identify competitors that directly influence your sales, ensuring they are monitored closely. Consequently, any price adjustments made by competitors prompt an immediate response from Holocene.
Tracks your gains
Real-time repricing validation
Effective repricing necessitates verifiable results. Marketing professionals often rely on A/B testing to gauge the relative success of their offerings. However, such a methodology cannot be directly applied to pricing strategies, as it's impossible to direct different customers to varied product listings. Moreover, comparing results from previous months or years is not feasible due to the constantly evolving market conditions, competitive landscape, and ecosystem dynamics.
Holocene introduces an innovative solution with its Dynamic Synthetic Control. This tool creates a control SKU, which mirrors the sales performance of the target product, and monitors it daily. Thus, when Holocene adjusts a price, you can immediately observe the real-time impact on sales by comparing the repriced SKU with the control SKU.
Find your use case
There's no one-size-fits-all in Pricing
Navigate all pricing related information on a single dashboard
Find the optimal price to sell out all inventory by a specific date
Find the optimal price to reduce ads dependency and lower ACOS
Find the optimal price that generates the highest daily profit
Test new combinations of Price, Image, Title with the AI co-pilot
Find out which competitors drive away your sales by lowering prices
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