"As an Amazon gardening business owner, I face the challenges of a seasonal market, intense competition, and managing multiple product variations. Finding the right pricing strategy was crucial for my success.
My primary concern was determining the optimal price for a core SKU. One variation generated significant traffic but sold at a loss, while the other was expensive to store at FBA for extended periods. I needed to answer two key questions:
1. Could there be an optimal price that would make the first variation profitable?
2. Could there be an optimal price for the second variation to offset storage costs?
I was on the verge of discontinuing both SKUs as unprofitable until Alexander and Holocene provided a fresh perspective. Within just two months, Holocene helped me identify a "goldilocks" price that turned my loss-making SKU into a profitable one. Additionally, Holocene demonstrated that a price adjustment as small as 10 cents could result in a 25% increase in profit.
My results with Holocene over 60 days were impressive:
• 95% increase in revenue
• 83% increase in profit
A special thanks to Alexander for his support throughout the pilot phase. He thoroughly explained the algorithm, and their machine learning approach, which differs from typical AI neural networks. Now, I understand why.
If you sell on Amazon, I highly recommend adding Holocene to your list of essential tools. It's intuitive and based on robust statistics and econometrics, rather than speculative AI models.
Thank you, Alexander and Holocene. I am committed to continuing this successful partnership."
Dmitry (owner)