Conducting A/B testing on marketplaces presents a formidable challenge. The nature of these platforms makes it unfeasible to split traffic and analyze outcomes under varying conditions. Moreover, the highly dynamic environment of marketplaces renders consecutive tests ineffectual, as the rapid changes can skew comparability of results. Holocene offers the precise solution needed for validating A/B hypotheses across various elements, including prices, images, titles, or any other variable you aim to test. Utilizing a proprietary algorithm, Holocene delivers real-time validation of outcomes, enabling you to select the variable of interest while the algorithm manages the intricate analysis.