Pricing Intelligence made simple

"As an Amazon gardening business owner, I face the challenges of a seasonal market, intense competition, and managing multiple product variations. Finding the right pricing strategy was crucial for my success.

My primary concern was determining the optimal price for a core SKU. One variation generated significant traffic but sold at a loss, while the other was expensive to store at FBA for extended periods. I needed to answer two key questions:
1.⁠ ⁠Could there be an optimal price that would make the first variation profitable?
2.⁠ ⁠Could there be an optimal price for the second variation to offset storage costs?

I was on the verge of discontinuing both SKUs as unprofitable until Alexander and Holocene provided a fresh perspective. Within just two months, Holocene helped me identify a "goldilocks" price that turned my loss-making SKU into a profitable one. Additionally, Holocene demonstrated that a price adjustment as small as 10 cents could result in a 25% increase in profit.

My results with Holocene over 60 days were impressive:
•⁠ ⁠95% increase in revenue
•⁠ ⁠83% increase in profit

A special thanks to Alexander for his support throughout the pilot phase. He thoroughly explained the algorithm, and their machine learning approach, which differs from typical AI neural networks. Now, I understand why.

If you sell on Amazon, I highly recommend adding Holocene to your list of essential tools. It's intuitive and based on robust statistics and econometrics, rather than speculative AI models.

Thank you, Alexander and Holocene. I am committed to continuing this successful partnership."

Dmitry (owner)

"Growth Scalers started using Holocene on a trial basis. We quickly saw how effective it was and decided to use it for all our product listings.

As someone who's officially certified by Google, Amazon, and Shopify, I was really impressed by how smart their pricing intelligence system is: 1% decrease in price resulted in 55% increase in sales. It’s unbelievable!

Holocene checked our prices daily and tweaked some higher and some lower. In less than a month, they helped us make nearly 30% more profit.

We're definitely sticking with Holocene and would recommend it to any sellers looking to make more money.

It's that easy!"

Jérémie (owner)

The Challenge
Holocene partnered with Growth Scalers, a Florida based Amazon agency that was building a Private Label on Amazon US. Jérémie, the founder of GS, engaged Holocene and tasked with finding a price that boosts sales and profitability.

The Action
Holocene analyzed historical sales. Due to the lack of observations, Holocene algorithmically added 5 additional price points and fitted a new elasticity curve with high confidence. Within a month Holocene tested several prices until found those that perfectly followed the market demand.

The Result

• 60 days
• + 25.74% sales
• + 28.72% profit

“Higher prices can be an option as well. I never actually thought that raising prices by 5.7% would give us 56.3%, more daily sales. It’s kind of magical how Holocene finds these sweet spots in the market.

Great software!”

Ivanna (owner)

The Challenge
Holocene partnered with Caffé Uno Baltics, a coffee retailer in Estonia that was developing a Shopify based store. Ivanna, the business owner, was struggling to find the optimal price to maximize sales revenue. She tasked Holocene to find the price that yields the most predictable daily revenue.

The Action
Holocene analyzed historical sales and found that the lowest price point associated with the inferior quality of the product. Raising prices helped to build more credibility and gain a higher sales velocity with more confidence.

The Result

• 60 days
• + 24.68% revenue