Spreadsheets are great for simple, one-time calculations, but they're not ideal for the daily, large-scale tasks required to set the right prices. To predict the most effective price, you need up-to-date reports on past sales, advertising effectiveness, bestseller rankings, competition, stock levels, and basic market limits like break-even prices, maximum possible prices, and production costs. When you update and manage these factors every day, the amount of data becomes enormous. That's where Holocene steps in, handling this complex job with ease as part of its everyday process.