Invariably, competition is a constant in the business landscape. Competitors may offer products similar in appearance, aimed at addressing analogous challenges, or even targeted by customers using identical search terms. Crucially, it is the customer who ultimately determines a product's worthiness for purchase. Hence, the Holocene algorithm transcends traditional proxy metrics such as aesthetics, price, shared pain points, or keyword overlaps in identifying true competitors. It focuses instead on analyzing sales dynamics, pinpointing products that detract from your sales and providing a clear rationale for such findings.